The evolution of tobacco alternatives has reached a new milestone with the introduction of the IQOS HEETS TEREA line. Designed for the innovative IQOS ILUMA device, TEREA sticks represent the next generation of heat-not-burn technology, offering a smoother, cleaner, and more refined experience for adult smokers. If you’ve already experienced traditional Heets, you’ll quickly see why the TEREA line is considered a true upgrade — both in flavor and performance.

1. Advanced Smartcore Induction System™

At the heart of the TEREA experience is IQOS’s new Smartcore Induction System™, an advanced heating technology exclusive to the IQOS ILUMA series. Unlike older models that use a heating blade inserted into the tobacco stick, the ILUMA heats the tobacco from the outside using induction.
This means:

• No blade to clean or break, making maintenance effortless.
• A more even heat distribution, ensuring consistent flavor from start to finish.
• Zero tobacco residue, leading to a cleaner, more hygienic experience.

This technology marks a major leap forward in convenience and reliability for users seeking a seamless, high-quality session every time.

2. A Refined Flavor Experience

The TEREA line doesn’t just improve technology—it also elevates flavor. With enhanced sealing and precise heating, each stick delivers purer, richer, and more stable taste notes than ever before. You’ll notice less harshness and more depth, whether you prefer classic tobacco tones or cool menthol varieties.

Popular options include:

• TEREA Regular – A classic, well-balanced tobacco blend for those who prefer authentic flavor.
• TEREA Smooth Regular – A softer, more mellow version of the original for all-day enjoyment.
• TEREA Menthol and Cool Jade – Offering crisp, refreshing coolness without overwhelming intensity.
• TEREA Purple and Mauve – Featuring fruity and menthol blends that add a modern twist.

Each flavor is engineered to provide a clean, full-bodied experience that feels both satisfying and sophisticated.

3. Cleaner Use, Smarter Design

Because TEREA sticks are fully sealed, there’s no loose tobacco and no ash—just a neat, smoke-free experience. This makes IQOS ILUMA and TEREA perfect for users who value tidiness, portability, and convenience. Additionally, the ILUMA device automatically detects when a TEREA stick is inserted, adjusting the heating process for optimal results every time.

4. A Premium Aesthetic and Feel

From packaging to flavor design, TEREA exudes modern luxury. The sticks are crafted with precision to fit perfectly within the ILUMA device, maintaining IQOS’s reputation for style and innovation. The experience feels premium from the first touch to the final puff—a true upgrade in both form and function.

5. Safety and Innovation Combined

Each TEREA stick includes a metallic element inside its tobacco core, which interacts with the ILUMA’s induction system to generate heat. This ensures consistent performance and prevents overheating or burning. However, it’s important to note that TEREA sticks are designed exclusively for IQOS ILUMA devices and should never be used with older IQOS models. This safety feature protects both the user and the device from damage.

6. A Global Standard of Excellence

The TEREA line has quickly become a favorite among IQOS users worldwide, with Terea Japan leading the way in quality and flavor innovation. The Japanese market, known for its precision and refinement, has set the standard for taste balance, aroma, and consistency—qualities that have made TEREA a global benchmark for heat-not-burn tobacco excellence.

7. The Upgrade That Makes Sense

If you value a smoother experience, advanced technology, and effortless maintenance, upgrading to the TEREA line with the IQOS ILUMA device is a natural next step. The combination of innovation, convenience, and superior taste delivers everything modern users are looking for in a tobacco alternative—without the mess, smoke, or hassle of traditional cigarettes.

The IQOS HEETS TEREA line represents more than just a product upgrade—it’s a complete reimagining of the tobacco experience. By merging cutting-edge heating technology with refined flavors and cleaner usability, TEREA has set a new standard for smoke-free enjoyment. Whether you’re a longtime IQOS user or new to the brand, TEREA offers the sophistication, performance, and satisfaction you’ve been waiting for.